𝐃𝐨𝐠𝐬 𝐟𝐨𝐫 𝐁𝐫𝐞𝐚𝐬𝐭 𝐂𝐚𝐧𝐜𝐞𝐫 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬





𝐵𝑟𝑒𝑎𝑠𝑡 𝐶𝑎𝑛𝑐𝑒𝑟 𝐴𝑤𝑎𝑟𝑒𝑛𝑒𝑠𝑠 𝑖𝑠 𝑎𝑛 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑐𝑎𝑢𝑠𝑒 𝑎𝑡 𝑊𝑜𝑜𝑓 𝑡ℎ𝑒 𝑁𝑜𝑟𝑡ℎ. 𝐼𝑡 ℎ𝑖𝑡𝑠 𝑐𝑙𝑜𝑠𝑒 𝑡𝑜 ℎ𝑜𝑚𝑒 𝑓𝑜𝑟 𝑚𝑎𝑛𝑦 𝑖𝑛 𝑡ℎ𝑖𝑠 𝑑𝑜𝑔 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑦. 𝘖𝘤𝘵𝘰𝘣𝘦𝘳 𝘸𝘢𝘴 𝘣𝘳𝘦𝘢𝘴𝘵 𝘤𝘢𝘯𝘤𝘦𝘳 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘮𝘰𝘯𝘵𝘩. 𝐻𝑒𝑟𝑒 𝑎𝑟𝑒 𝑎 𝑓𝑒𝑤 𝑝ℎ𝑜𝑡𝑜𝑠 𝑜𝑓 𝑠𝑜𝑚𝑒 𝑤ℎ𝑜 𝑝𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑡𝑒𝑑.


Our founder Klaus focused on metastatic breast cancer – a stage of breast cancer that gets too few dollars and not much time spent on awareness by the larger “cancer awareness “ community.


Wearing a green, teal and pink ribbon represents Metastatic Breast Cancer Awareness. 


Metastatic breast cancer ( MBC) means that the cancer has travelled to other parts of the body -bones, other organs, or lymph nodes. 


Patients with MBC are in treatment for the rest of their lives. There is no cure. Many don’t look “sick” for much of this period- many even have hair unless in active chemo -but this treatment for life isn’t any less a challenge. 


A number of treatment modalities are used to keep progression as slow as possible for as long as possible. Once the cancer becomes resistant to treatments currently available the disease is fatal. 


As @metavivor notes 97-99% of breast cancer deaths are due to metastatic breast cancer. 


And yet, only 2-5% of all money spent on breast cancer research actually goes to metastatic breast cancer. 


This means of every 1 million dollars, at 2%,  $20,000 goes towards metastatic research. 


Did you know that very few organizations (that includes all the famous runs and large foundations) put any money raised for cancer research to metastatic breast cancer research? 


Here’s one that does. 


@metavivor uses 100% of money raised towards  metastatic breast cancer research. 


Metastatic breast cancer is the leading cause of cancer deaths for women under 40. It represents 5% of new cases of breast cancer. 3% of the deaths. 


In the US alone, every day 115 women die from MBC. 


On October 13, this year’s Metastatic Breast Cancer Awareness Day, over 225+ iconic landmarks around the world lit up in green, teal and pink. 


Learn more about metastatic breast cancer and donating directly to this vital research at: 




Finally, if you know someone living with metastatic breast cancer, reach out. This does not have to be a death sentence. Thanks to even the small amount spent for research, different treatments mean in some cases, (more then ever ) longer lives. lMetathrivers need you in their lives. Learn more from those living the MBC life @ourmbclife.


 @mikkomorkie joined in support of Metastatic Breast Cancer Awareness Day as well. 


@annie.theburntloaf , @luna.mini.doodle, @po_po_bear and @juno_yorkiepoo reminded us of the importance of booking that mammogram. Early detection is key. 


In Ontario the Ontario Breast Screening Program ( OBSP) is available for screenings.. It is available every 2 years for those age 50-74 at average risk and once a year for those aged 30 to 69 meeting high risk criteria. Finally, it is available yearly as well to those 74+ in the OBSP. Check your province or territories cancer care site for information on where to get your mammograms. 


See here for OBSP locations and more information: 



@sasha_thepom_ reminded us the vital role @cancersociety plays and urged us to donate. Did you know that aside from funding research the Canadian Cancer Society has a vast group of volunteers who drive patients to clinic appointments, provide snacks for the chemotherapy rooms, runs Look Good Feel Better programs for those in their cancer fight dealing with the physical effects of cancer? They also offer peer support, support to families of cancer patients, free wig and scarf services and so much more. 


Please consider giving to one of these vital organizations to support the fight, fund metastatic research, and find a cure.